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華彧企業管理咨詢(上海)有限公司北京分公司

China-i

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  • 機構名稱:華彧企業管理咨詢(上海)有限公司北京分公司
  • 成立時間:2017年
  • 工作領域:能力建設/研究/支持/咨詢
  • 機構規模:11-30人
  • 項目地區:
  • 0條招聘信息  |  0條項目信息  |  0條分類信息  |  0篇機構新聞
China-i has been helping Chinese companies with their international investments since 2008. We have become leaders in 走出去 risk management, advising Chinese companies on the unique risks that they face when undertaking M&A abroad, or post-acquisition integration. ? We also offer a one-stop-shop covering M&A services, strategic risk management (social, stakeholder and other risks) as well as communication management exclusive to Chinese companies undertaking 走出去 and 一帶一路.

? 華譽咨詢自2008年起,協力中資企業走出去,為中資 企業走出去提供風險管理咨詢服務,為中資企業海外 并購以及并購后期整合所面臨的各種特定風險提供管 理咨詢及落地服務。
? 我們開創的一站式解決方案專為中資企業走出去而設, 涵蓋“并購談判咨詢”、“戰略風險管控”(社會風 險、利益相關方風險、政治風險等)、以及“國際媒 體傳播管理”服務,在業界廣受好評。

The Company That Has Changed the Way China Communicates. We Help Our Clients Tell Real and Powerful Chinese Stories, Every day. 

我們是改變中國傳播溝通的先鋒企業。 每天都在幫助客戶講述真實且強而有力的中國故事。


Our company has been a pioneer of new Chinesefocused communication methods since 2007; ? We have been involved in most of the most important communication landmarks in China for over ten years; ? We work on strategic projects for companies where communication is crucial to success. We have worked with almost all spokespersons of all major ministries and companies. We have advised central, regional and city governments on strategic communication issues; ? We work with the largest and most powerful Chinese companies and help them make a real positive impact using strategic communication and Corporate Social Responsibility to enrich and strengthen their brand. The best Chinese stories make the best brands. ? We work with all the major departments of Chinese government responsible for communication. We advise them and have coached almost 2,000 major Chinese decision makers.

? 我們是傳播溝通領域的先鋒企業,自2007年開始專注 于打造屬于中國的傳播溝通方式。
? 十年來,我們參與并見證了中國傳播溝通領域內最重 要的幾個里程碑建設。
? 我們和中國企業一起合作發展戰略項目,在這些項目 中,傳播和溝通是項目成敗的關鍵因素。我們還為國 家部委、骨干企業發言人作培訓,從中央到地方為各 級政府戰略傳播和溝通獻計獻策。
? 我們通過戰略溝通、宣傳以及企業社會責任工作來豐 富品牌形象,擴大品牌影響力,幫助中國企業對社會 乃至世界產生更積極的影響;我們幫助企業通過最佳 實踐來創造最佳故事,通過最佳故事來建設最佳品牌。
? 我們和傳播溝通領域內的相關政府部門保持合作關系, 已培訓將近2000位黨政機關及企業決策者,并為他們 提供咨詢服務。

At China-i we believe that the world has changed. Brands can no longer just be seen to be caring and attentive, they must BE caring and attentive. They must constantly seek the approval of all their stakeholders in order to operate and be successful. We call this the SOCIAL LICENCE. The only Chinese brands that will succeed globally are the ones who obtain and keep their social license. 世界已然改變,企業需主動出擊去

關注消費者,關注社會,去傾聽各利益相關方的心聲,而且 需要通過不斷的行動去證明,去贏得他們的認可,這樣才能取得成功。我們將之稱為贏得“社 會許可”。只有那些贏得“社會許可”并持之以恒的中國企業才能在世界大舞臺上取得更大的 成功。

A social licence is not just for companies with disruptive activities such as mining and digging for oil, but also for consumer and service companies. Brands must benefit their global and local communities and successful brands no longer count success in purely financial terms, but in social capital terms. Brands will be judged on their sense of responsibility. Chinese brands, due to their special circumstances and unique media attention they receive, need to be particularly careful in shaping their image in this area. 

贏得“社會許可”不僅對采掘業、石油行業來說很重要,對消費者行業、服務業也同樣重要。 企業是社會的一部分,必須對社會有所貢獻。企業不再光以“經濟回報”論成敗,還需看累計 了多少"社會資本",因為人們往往會通過企業所做的貢獻來評判它的好壞。中國企業在媒體的 探照燈下,更需時刻注意,創建一個關心社會、反饋社會的良好企業形象。

Foreign and domestic public opinion expects investors to have a good reputation and they also expect to be constantly communicated to and consulted on about all issues pertaining to the company's activities in their country or immediate vicinities. 無論是國內還是國外,民眾及其他利益相關

方都希望碰到聲譽好的企業,當企業推出什么政策 或者開展什么工作時,只要和他們相關,都希望能夠提前跟他們溝通商量,他們希望自己的聲 音能被聽到,自己的意見能被考慮。
China-i is unique amongst communication consultancies in using the “social license” as the basis of all its branding and communication work. 華譽咨詢和其他傳媒咨詢公司相比,最大的不同點就是我們以贏得“社會許可”為基石,并將其 運用到我們的其他工作,如品牌建設、傳播溝通、風險管理等。




 
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